Harley-Davidson took their X-Games sponsorship to another level when they built an enclosed art gallery displaying all of their athlete’s and some props on the hillside of Buttermilk mountain in Aspen, CO. Fans could come inside from some hot chocolate, athlete signings, and ride the H-D simulator.
Client: Harley-Davidson
Location: Aspen, CO
Agency: BeCore
Role: Producer
Photo Credit: Ben Draper